February 2012
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The optimism bias: why 'rose tinted glasses' means...
Caught this interesting discussion on the Optimism Bias from Tali Sharot’s lecture at the RSA (do listen to the full thing if you have a spare 25mins whilst tidying the house or save it to your smartphone for the commute). Some thoughts to chew on for your campaigns and projects - we wear rose tinted glasses when predicting the future, we’re less likely to factor in information that...
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Fortune telling at Selfridges →
gougher:
I’m a big fan of the beautiful and sometimes bizarre displays in the store window at Selfridges. One of their most recent explores the theme of ‘Words’ and one artist has turned this theme into this rather delightful fortune dispending machine.
Filled with 30,000 plastic balls, each…
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January 2012
15 posts
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BBH Labs: Majority report - looking through the...
“Purchase is too often confused with adoption. People do often buy and subscribe to new technologies. They then infrequently (if ever) use them. Only 20% of the average smartphone’s capacity is ever used. Of the 20% people willing to pay for TVs with internet connectivity, under half of them even connect it, let alone find it useful …Technology is tech-centric. There is the...
Instagram and Tiffany & Co
gougher:
Nice campaign from Tiffany & Co encouraging both bloggers and the general public to upload photos of love and customise using Instagram filters. See all the photos submitted here
I’m a big fan of Instagram, and like that it’s possible to build the filters into other apps, just like Tiffany have done here.
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"We all know the secret of dieting - eat better,...
The Happiness Project - Gretchen Rubin
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Thoughts from brandgym blog: why social media is...
interesting point of view, article over here
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Does learning about behavioural economics change...
Well, it’s anecdotal, but as far as anecdotes go it comes from a pretty well respected source!
”It’s not a case of: ‘Read this book and then you’ll think differently,’” he says. “I’ve written this book, and I don’t think differently.”
Daniel Kahneman during an interview about his latest book ‘Thinking Fast and Slow’
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Forrester report looks at what people care about...
Here’s a little snippet, see this article for more
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People are better at predicting other people's...
In research, particularly qualitative research, we often make efforts to understand what that specific individual thinks. If a participant starts to tell us what other people would do we often bring the participant back on course to find out what they would do to help ensure that we are really understanding them as individuals.
However, there seems to be 2 reasons that suggest deliberately...
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Liking the new digital switch over campaign!
Last week MediaCom launched the first fully wrapped tube on the Central Line as part of a larger campaign to drive awareness of the impending digital switchover in London. This train will run from now until the actual switchover date and the messages on the outside and the inside of the train are there as a reminder to Londoners that the change is coming. The bright pink seats should help to get...
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Hmm, what a curious app >> If I Die: Facebook app...
via @omarkattan
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Interesting use of Facebook Timeline to deliver...
see the profile here
via (TNW)
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Interesting thoughts from bandcamp on how torrent...
“For example, just this morning someone paid $10 for an album after Googling “lelia broussard torrent.” A bit later, a fan plunked down $17 after searching for “murder by death, skeletons in the closet, mediafire.” Then a $15 sale came in from the search “maimouna youssef the blooming hulkshare.” Then a fan made a $12 purchase after clicking a link on music torrent tracker What.CD. Then...
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Thoughts from the Economist on 'lean back media'
Lean back media: the shock of the old
View more presentations from emmaturner
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December 2011
6 posts
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WatchCondoms + infographics + nice typography. All in the name of safer sex
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Mention of the word 'loving' doubles charitable...
image via flickr
French researchers say that adding the text “donating=loving” to a charitable collection box almost doubled the amount of money they raised. The researchers think that adding the word “loving” acts as a prime, activating related concepts such as compassion, support and solidarity, and thereby encourages behaviour consistent with those ideas.
For more...
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WatchI’m sure you don’t need convincing of the power of social media, but just in case you want some big stats, here you are
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November 2011
14 posts
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Virgin do social, local, mobile with bike giveaway
via @realplanning
Social, Local, Mobile
This campaign for Virgin Mobile from Australia is a great example of this principle – using a combination of mobile technology and social sharing to drive local experiences.
Over at http://fairride.com.au/ they are giving away a rather tasty bike a day – choose the ride you want, like it/Virgin Mobile on the platform of your choice and they will give...
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Crowds are not dumb?
Some interesting thoughts over on the ‘Intelligent Life’ blog from The Economist. Are crowds actually frenzied and animalistic? Some thoughtful comments underneath the article too.
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What triggers an Earworm - the song that's stuck...
image via flickr
This article over on BPS discusses ’earworm’ inducing exposure, with a survey showing the different ways that we come into contact with music in modern life, including: music in public places, in gyms, restaurants and shops; radio music; live music; ring tones; another person’s humming or singing; and music played in visual media on TV and on the Internet....
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Avoiding bystander apathy by telling people what...
How Tom Stafford from Mindhacks.com used psychology to overcome bystander apathy:
Psychology actually helped me come to someone else’s rescue once. One day, after lunch, I was heading back to the University of Sheffield Psychology department when I saw that a car had broken down in the middle of the road. Traffic was building up in both lanes, and I could see that the driver was a young...
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Kids care about environment as 'nature is living'...
This article over on the BPS discusses a study in which children rated different types of transgressions and mundane decisions (moral, against the person, against others, bad manners and against the environment). Transgressions against other people emerged as the worst of all, followed by harms against the environment, and then bad manners.
“Asked to justify their judgments about...
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Designing to create a more peaceful hospital...
Interesting ideas to use design in emergency rooms to create a more peaceful environment, primarily focused on keeping patients informed
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Pop science is the new science of MR →
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Excited that we've been shortlisted for the 2011...
The finalist logo has come through, very exciting! Really great news that our special constable research with the Met Police has been short listed for both the AQR and MRS awards this year, you can read more about the work in our Research Magazine case study over here.
Fingers crossed for the awards night on the 12th December. I was involved in judging the MRS Research magazine awards and the...
October 2011
5 posts
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BlackBerry disruption made roads safer?
In Dubai, traffic accidents fell 20 per cent from average rates on the days BlackBerry users were unable to use its messaging service. In Abu Dhabi, the number of accidents this week fell 40 per cent and there were no fatal accidents.
On average there is a traffic accident every three minutes in Dubai, while in Abu Dhabi there is a fatal accident every two days.
Lt Gen Dahi Khalfan Tamim,...
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Have a read of our Met Police case study in this...
We’ve been working with the Met Police to better understand what makes people give up their spare time to police London’s streets - for free. Learn more about our Real World Journey approach to recruiting special constables in the article below!
REsearch Magazine Article
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// ]]]]>]]> REsearch Magazine Article 2
We’re excited that this work has been...
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We're shortlisted for the MRS advertising and...
Very excited to learn that we’ve been shortlisted for the Advertising and Media Research category in the 2011 MRS awards or our work with the Met Police! I absolutely love doing research with the Met Police, in this particular project we were helping the Met Police to recruit special constables, so it really is the cherry on the cake that we are a finalist for the awards.
You can read...
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Want to eat less? Try using your non-dominant hand...
Received this article summary from the BPS Research Digest (always full of interesting bits, you can sign up over here)
I’ve very lazily just copy and pasted the article, you can read the original over here
Much of our eating behaviour is habitual. Many of us eat biscuits with tea, nibbles before dinner, popcorn at the cinema and so on. A new study by David Neal and his colleagues has...
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September 2011
5 posts
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