August 2010
19 posts
What makes them click →
whatmakesthemclick.net
100 things you should know about people
Seeding clouds to produce brainstorms via @realplanning →
idea-sandbox.com
“For the 2008 Beijing Olympic Games, China wanted to ensure rain storms took place where and when they want them to…That did NOT include the opening ceremony. So, the Weather Modification Department in China seeded approaching clouds with activators to induce rain storms outside the National Stadium. Over the past 12 years of testing they’ve increased rain storms by 24%. Not bad.
How cool would it be if you could do with brain storms, what China did with rain storms? What if you could employ activators when problems are approaching and seed brain storms to produce 24% more solutions?
The Problem Modification Department at Idea Sandbox has prepared this short list of activators for you to employ”……..(see link for more info)
Video protects girls from the negative effects of looking at ultra-thin models via @researchdigest →
ht.ly
interesting finding….wonder how long the effect would last for outside of the lab
“Too much digital stimulation can “take people who would be functioning O.K. and put them in a range where they’re not psychologically healthy”.”
—
http://www.nytimes.com/2010/08/16/technology/16brain.html?_r=3&hp
When apologising, consider the personality types of your audience... →
ht.ly
…compensation, empathy and acknowledging norm violation as apology ‘types’ and when to best use them
Who are the competitors to research agencies? →
research-live.com
….client side marketers, social media experts as pollsters, social networks as recruiters, bookmakers as product testers, consumers as new data analysts and behavioural targeters as planners….
Interesting critique of ‘Nudge’ - I think it highlights importance of ‘system thinking’ in behaviour theory:
(Nudge) considers why Americans aren’t saving more for their retirement, without mentioning that, for the majority, real wages haven’t risen in a decade. The premise is that if people act against their own best interests – by using drugs, eating junk, failing to save or taking out loans they can’t repay – it is because of their individual behavioural flaws, not because of poverty, inequality or lack of hope.
Full article here
