January 2011
36 posts
#26 "You will never be as consistently happy as...
http://fb.me/u340bu8I
1 tag
A gallery of archetypes
Archetypes are a great way to think about brands and services. Some of the most common archetypes are discussed over here, there are also some examples of each archetype as embodied in popular film, fiction, drama, and the world’s religions and mythologies. Archetypes are essentially neutral and manifest in both light and shadow attributes. The examples include the addict, advocate,...
1 tag
1 tag
An anti-nudge read: defending the moral autonomy →
1 tag
“A survey is ineffective if you collect data from where it is convenient, like...”
– http://bit.ly/egrZl6
2 tags
1 tag
Is nature more of an influence in wealthy homes...
more here
1 tag
People will buy lots more luxury goods to...
Customers who purchase luxury items that don’t blend in with either their wardrobe or their home tend not to return these products. Instead, they buy more—usually cheaper—products to complement their new acquisitions
The cost more often than not exceeds that of the original purchase, creating a vicious cycle of consumption
Participants were given high-end products from either...
1 tag
Watch
1 tag
Cognitive dissonance, autism and childhood...
1 tag
2 tags
48% of 18-34 year olds check their Facebook as...
see full infographic below
1 tag
1 tag
1 tag
2 tags
1 tag
1 tag
1 tag
1 tag
Any role for group texting in qual mobile...
Stumbled across GroupMe and wondered if it could be useful? Group discussions on the go?!
see also fast society and beluga
2 tags
1 tag
Tips for keeping to your new year resolutions
Out of all the tips for keeping resolutions I thought these 5 from the Heath brothers (‘Switch’ and ‘Made to Stick’ authors) were particularly good:
Don’t be ambitious. When change is hard, aim low
Watch for ‘bright spots’ in your behaviour change
Make simple tweaks in your environment
Rely on planning, not willpower
Publicize your resolution
See...
1 tag
3 tags
Using mobile texting to understand decision making
Channel 4 used mobile texting, paper diaries and depth interviews to understand the decision making around TV viewing.
On days where viewing was tracked through mobile texting each day would begin with the question, ‘Are you planning to watch anything on TV tonight?’ and after answering that, respondents would send ad hoc prompts through the day to inform us if anything had happened that was...
2 tags
Consumer.ology
Another one for the reading list.
Some thoughts from the Research mag reviews:
“Graves falls into the familiar trap of being in love with one or two methodologies rather than treating market research as a toolbox of many different methods, each with it’s own particular strengths and weaknesses, each with it’s own role to play”
“Graves says we must keep in mind...
1 tag
Fooducate - helping shoppers make sense of food...
Interesting idea -an iphone app that allows shoppers to scan food product barcodes, facilitating informed purchase decisions based on the products health credentials. The app is formed from a 160,000 product database storing info such as product highlights, both good and bad, and stuff manufacturers don’t want you to see, like excessive sugar, hidden trans fats, additives and preservatives,...
“Tell me and I’ll forget; show me and I may remember; involve me and...”
Wondering if anyone out there has pinned down some key principles to behaviour change….will start researching for a top 10 (although being cautious not to oversimplify the matter). Thinking Switch by the Heath brothers would be a good place to start e.g. behaviour change requires emotional engagement; making the behaviour change feel smaller makes it more achievable; shaping (and smoothing)...
1 tag
2 tags
1 tag
1 tag
1 tag
