December 2011
6 posts
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Mention of the word 'loving' doubles charitable...
image via flickr
French researchers say that adding the text “donating=loving” to a charitable collection box almost doubled the amount of money they raised. The researchers think that adding the word “loving” acts as a prime, activating related concepts such as compassion, support and solidarity, and thereby encourages behaviour consistent with those ideas.
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WatchI’m sure you don’t need convincing of the power of social media, but just in case you want some big stats, here you are
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