February 2011
30 posts
Donating to charity through a vending machine
Not totally sure how I feel about this as a concept as it feels quite trivialising to the charity but it’s an interesting way of tweaking the environment to make charity donation easier. The vending machine in Japan allows user to donate their change to charities and contribute to a cause whilst they are buying their coke or bottle of water.
Other initiatives aiming to make charity donation easier include the UK Cabinet Office’s “round up the pound” scheme which would allow people to donate change when paying by debit or credit card.
The 12 brain rules
via @realplanning
Nice website summing up the key principles from John Medina’s ‘Brain Rules’ book with interactive chapters, videos and graphs.
Run every press release from your competitors in Wordle & see how the category talks about itself via @tommorton
Likify lets you use QR codes on outdoor, print, etc to grow Facebook likes
via @weareMBA
All the places I go
For the year 2011 Simon Elvery has set some high goals: he aims to collect a complete record of his geographic location during the whole year. In addition, he will be analysing (and maybe opening up?) the data, and publishing the results as a collection of interactive charts, graphs, maps and statistics.
The fashion industry and branded online content
Some thoughts from The Altimeter Group and Mashable on Luxury
- Talk to their customers - dialogue is key
- Need to be able to shift between channels — web, mobile, print, broadcast — with a moment’s notice in order to keep a constant stream of communication with customers
- Maintain a consistent brand experience, no matter where the customers are or what they’re doing. Think in three dimensions: social, cross-channel and local
e.g.
- Using indie fashion and big brand collaboration
- The rise of fashion films
- Tumblr as a brand content platform
image via flickr
Have you seen this assemble it yourself banner ad from Ikea?
click above to see this fun banner in situ
Pay it forward and people will join in -reciprocity, persuasion and behaviour change
more info - Cialdini http://www.apa.org/monitor/2011/02/persuasion.aspx
‘We recently looked at signage that was designed to stimulate a desire to give back what one had received in the situation, tapping the reciprocity principle. In this experiment, we used the standard sign that said, “Do this for the environment” — that was our control condition — and then we used one that said, “Look, if you will reuse your towels and linens, we will donate a percentage of the savings to an environmental cause.” That’s essentially an economic exchange, and it produced no more reuse of towels than the standard, “Do this for the environment” sign.
But we had a third sign that said, “We already donated to an environmental cause in the name of our guests. Would you join us in this effort to cover our costs?” In a sense, the hotel went first, the hotel gave the guests something. That produced a significant increase in reuse of towels, in the range of a 21-percent increase.’
Via @nedra
Luxury brands will have to focus on engaging shoppers, ecommerce and corporate social responsibility to drive up revenues
via warc
