June 2011
20 posts
1 tag
Jun 30th
16 notes
1 tag
Jun 30th
1 note
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Playing with trash - nice 'fun theory' ideas
Some fun and simple ways of encouraging people to put their rubbish in the bin! (via swissmiss) via Clockworx see also the worlds deepest bin
Jun 29th
1 note
1 tag
Jun 28th
1 note
1 tag
WatchWatch
Google trying not to be evil…
Jun 22nd
1 tag
Jun 22nd
1 tag
Jun 22nd
2 tags
Jun 22nd
1 tag
How to engage and mobilise facebook fans →
Jun 16th
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Jun 16th
1 tag
Jun 13th
1 note
1 tag
WatchWatch
dashperiod: Nice - A real time customised Nike id billboard
Jun 13th
4 notes
2 tags
Jun 13th
2 tags
When did you last walk in your consumers shoes?
Dont worry, I’m not proposing a new research methodology that carries risk of post fieldwork veruca treatments. It’s the more ‘proverbial’ shoes - spending a day seeing and experiencing your brand the way your target audience does rather than through the types of lenses that us media folk usually experience brands. Me and the rest of the RWI team are massive proponents of...
Jun 13th
Jun 11th
247 notes
1 tag
Jun 7th
1 tag
Techniques for identifying qualitative themes...
A nice overview of different approaches to identifying qual themes from word repetitions, ‘compare and contrast’, metaphors and analogies and ‘cutting and sorting’ 
Jun 7th
2 tags
Alone together - some thoughts from Prof Turkle's...
I went to an interesting lecture by Prof Turkle at the LSE last night about the role of the internet, mobile and social media within our lives.  Afraid to tell you that it all felt a bit doomy!  I’m certainly aware from my own experience how social media and connectedness can impact on how you think and interact with others (some very positive, some more negative) but I still believe that...
Jun 3rd
2 tags
Jun 3rd
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Lots of 'gamification' game dynamics
  full list of the game dynamics over on techcrunch and some interesting thoughts from w+k london over on their blog
Jun 1st