Virgin do social, local, mobile with bike giveaway
via @realplanning
Social, Local, Mobile
This campaign for Virgin Mobile from Australia is a great example of this principle – using a combination of mobile technology and social sharing to drive local experiences.
Over at http://fairride.com.au/ they are giving away a rather tasty bike a day – choose the ride you want, like it/Virgin Mobile on the platform of your choice and they will give you clues based on your area in order to try & lead you to it in the real world. First person who finds it, keeps it.
And of course in the meantime, a large volume of social mentions & visibility are generated.
