An important initiative to help young people overcome bystander effect in the event of an attack. The article highlights that their recommendations aren’t about blaming the victim but providing young people with tools that might help. For example giving specific orders to specific people is more likely to be effective than shouting for help in a general way, so Kidpower train their teen and adult students to practice pointing to bystanders and calling out clearly and compellingly, “YOU in the red shirt, come and help me!” Or, “YOU on the cell phone, hang up and call 999!”.
See also this article from Tom Stafford over on the BPS research digest about how recognising bystander apathy facilitated him to rally people to help a woman in a broken down car
