Liking the new digital switch over campaign!
Last week MediaCom launched the first fully wrapped tube on the Central Line as part of a larger campaign to drive awareness of the impending digital switchover in London. This train will run from now until the actual switchover date and the messages on the outside and the inside of the train are there as a reminder to Londoners that the change is coming. The bright pink seats should help to get travellers attention! The start of the campaign also saw cuddly digitAL on the tube seats which people could take with them.
