A cutesy Scottish ditty and humour to help carry and spread a serious message - Test Your Poo. Feel’s like it’s inspired by the Metro campaign Dumb Ways to Die
Nice summary of this article which suggests rituals create comfort by delivering a sense of control, even if you don’t actually believe in the ritual.
“Mourning is left behind, thanks to the mourning itself’; the rituals of mourning in which our participants engaged hastened the decline of the feeling of mourning that accompanies loss.”
Mourning for love, or as tested in the experiment, lost winnings!
image via flickr
Stunt from FiftyFifty aiming to raise awareness of Homelessness in Dusseldorf. More info from Creative Guerilla Marketing:
“They turned the A/C to 8°C / 46°F to help simulate what it would be like to live on the streets. They then showed a video of homeless people on the street commenting on the cold theatre experience. To them, 8°C / 46°F is cozy. The people in the cinema are given blankets with a QR code to donate to the campaign.
It’s a genius campaign where people are looking to relax and enjoy a film, but get a dose of reality. The reality is that people on the streets don’t have this luxury. It’s also a wonderful and applicable use of the QR code.”
Some interesting blog posts over on the British Psychological Society Blog:
(image via flickr)
Quick summary of this post
Anchoring is an important cognitive bias in decision making
Some useful reminders about decision making from @northresearch over on his blog:
(image via flickr)
Love this behaviour change approach.
Getting diarrhoea medicine distributed through to remote parts of Zambia is difficult when the distribution networks just don’t exist. But ColaLife founder Simon Berry noticed that Coca Cola was one product that was available in most places. So they designed a clever packaging product which meant they could piggy back their medicine distribution on to Coca Cola crates.
The packaging itself is also carefully designed with the task in mind - smaller serving sizes and the pot itself serves as a measuring and drinking cup.
find out more here
Saw this in the Independent this weekend – new legislation means that companies will be forced to hand over to their customers the information they hold about their buying patterns to enable them to shop around and get better deals.
This sounds similar to the RECAP principle in Nudge (and the Smart Disclosure approach in the US) which suggests that customers can make better decisions about their finances (utilities, credit cards, mobile phone tariffs) if they are given access to the spending data that companies have.
But it’s really important that this data is given in a digestible format – or tools are created to help digest it for people.
‘Cute’ train safety campaign from Metro Rail. I have to say, from my own experience a couple of weeks ago of rescuing my cat from the railway tracks (damn kitty) 90’s train safety ads very much came to mind! And despite the massive temptation to run across the tracks and rescue the wailing kitty I was surprised how strongly I remembered the ads. Anyone remember this? Also made me terrified of sticking my head out of train windows - Roald and Quentin certainly have a way with imagery!
Behavioural nudge or technological fudge?
Interesting lecture I attended at UCL the other week. A lot of the examples I was already familiar with (and are blogged on here), but here are a few additional examples:
Fun/humour and salience
And an interesting 4 part approach to considering behaviour change:
Raising awareness, motivating change, facilitating change, maintaining change.
Video above includes the slides and a voiceover