A cutesy Scottish ditty and humour to help carry and spread a serious message - Test Your Poo. Feel’s like it’s inspired by the Metro campaign Dumb Ways to Die
Nice summary of this article which suggests rituals create comfort by delivering a sense of control, even if you don’t actually believe in the ritual.
“Mourning is left behind, thanks to the mourning itself’; the rituals of mourning in which our participants engaged hastened the decline of the feeling of mourning that accompanies loss.”
Mourning for love, or as tested in the experiment, lost winnings!
image via flickr
Stunt from FiftyFifty aiming to raise awareness of Homelessness in Dusseldorf. More info from Creative Guerilla Marketing:
“They turned the A/C to 8°C / 46°F to help simulate what it would be like to live on the streets. They then showed a video of homeless people on the street commenting on the cold theatre experience. To them, 8°C / 46°F is cozy. The people in the cinema are given blankets with a QR code to donate to the campaign.
It’s a genius campaign where people are looking to relax and enjoy a film, but get a dose of reality. The reality is that people on the streets don’t have this luxury. It’s also a wonderful and applicable use of the QR code.”
Good set of thoughts on the role of research within advertising development. Agree with a lot of it but still think there is a role in the middle of the development process (not just ‘early and late’) for proposition development - which I’ve found particularly important for sensitive topics such as domestic violence
We’ve been working with Time to Change on this really important campaign, please check this video out and share with friends and family to help support those people experiencing mental health problems.
“Friends are important. Sometimes they can help support us through mental health problems without even realising it. To mark the launch of our campaign today, we’re asking you to share our advert to let them know it’s ok to talk.”