collecting thoughts...

A cutesy Scottish ditty and humour to help carry and spread a serious message - Test Your Poo.  Feel’s like it’s inspired by the Metro campaign Dumb Ways to Die

Stunt from FiftyFifty aiming to raise awareness of Homelessness in Dusseldorf.  More info from Creative Guerilla Marketing:

“They turned the A/C to 8°C / 46°F to help simulate what it would be like to live on the streets. They then showed a video of homeless people on the street commenting on the cold theatre experience. To them, 8°C / 46°F is cozy. The people in the cinema are given blankets with a QR code to donate to the campaign.

It’s a genius campaign where people are looking to relax and enjoy a film, but get a dose of reality. The reality is that people on the streets don’t have this luxury. It’s also a wonderful and applicable use of the QR code.”

Good set of thoughts on the role of research within advertising development.  Agree with a lot of it but still think there is a role in the middle of the development process (not just ‘early and late’) for proposition development - which I’ve found particularly important for sensitive topics such as domestic violence

Because I love cardboard and kraft paper

Play arcade game, win a pint of beer via @janneumeister1

We’ve been working with Time to Change on this really important campaign, please check this video out and share with friends and family to help support those people experiencing mental health problems.  

“Friends are important. Sometimes they can help support us through mental health problems without even realising it. To mark the launch of our campaign today, we’re asking you to share our advert to let them know it’s ok to talk.”

Amnesty International - making pledging very public (interesting thought for social proof) through interactive digital billboards

Never been keen on the ‘ironic’ #firstworldproblems hashtag, nice to see it challenged ww.adweek.com/adfreak/firstworldproblems-hashtag-hijacked-ddbs-campaign-clean-water-

‘Mind reader’ reveals his gift -  the importance of being secure with your personal data online

Bacon Barter - what would you trade for bacon (me, as a veggie, nowt!) via @JanNeumeister1 

Save a life - interactive outdoor ad