Hellmann’s mayo recipe ideas on your till receipt based on the items you bought in the shop
Posts tagged media thoughts
Social media monitoring company BrandWatch have launched a nice visualisation of how each of the brands who have bought Superbowl slots are performing in the race to have the most famous ad : http://labs.brandwatch.com/superbowl/
via @petefyfe
How social influences shopping - interesting stats around how Millennials and Boomers do it differently via @witttieb
Full infographic over here
BBH Labs: Majority report - looking through the digital hype
“Purchase is too often confused with adoption. People do often buy and subscribe to new technologies. They then infrequently (if ever) use them. Only 20% of the average smartphone’s capacity is ever used. Of the 20% people willing to pay for TVs with internet connectivity, under half of them even connect it, let alone find it useful …Technology is tech-centric. There is the assumption that because something can be done, it will be popular, important and useful. However, ‘We are now able to…’ is not the same as ‘People now want to…’. Possibility is mistaken for demand”
full article here
Lovely visualisation of the amount of data that is uploaded to YouTube http://www.onehourpersecond.com/
Forrester report looks at what people care about keeping private online
Here’s a little snippet, see this article for more
Liking the new digital switch over campaign!
Last week MediaCom launched the first fully wrapped tube on the Central Line as part of a larger campaign to drive awareness of the impending digital switchover in London. This train will run from now until the actual switchover date and the messages on the outside and the inside of the train are there as a reminder to Londoners that the change is coming. The bright pink seats should help to get travellers attention! The start of the campaign also saw cuddly digitAL on the tube seats which people could take with them.
